Exploring forward-looking product concepts that expand what a brand can build next.
My approach to conceptual design focuses on stepping outside immediate manufacturing constraints to test new directions for established brands. Whether reimagining traditional materials for unexpected acoustic uses or projecting decades ahead into autonomous heavy machinery, I start by identifying core brand DNA and future user needs. From there, I use rapid ideation, 3D modeling, and visual storytelling to make abstract visions concrete—giving stakeholders clear, provocative concepts to evaluate strategic opportunities.
Challenge: Explore where Iittala could go next.
Concept: An exploration into the acoustic and aesthetic potential of ceramic materials, translating Iittala’s heritage in glass and tableware into a functional electric guitar.
Investigated how non-traditional materials influence resonance, weight distribution, and tactile feedback in musical instruments. Through 3D modeling and material studies, the concept merges Nordic minimalist form with experimental engineering—demonstrating how a heritage brand's material expertise can cross over into entirely new product categories.
Challenge: Imagine tractor for the year 2040
Process: Analyzed future farming workflows, sustainability demands, and human-machine interaction to redefine the tractor's architecture. Developed the Phantom concept through iterative sketching, 3D CAD modeling, and visualization—proposing a flexible, low-impact vehicle system designed around precision agriculture and remote fleet operation.
Outcome: A forward-looking concept for Valtra envisioning the next generation of heavy agricultural machinery, shifting from operator-driven tractors to modular, autonomous work platforms.