Crafting intuitive digital tools, accessible mobile workflows, and human-centered interfaces.
My approach to UX/UI design centers on deeply understanding user workflows, reducing cognitive friction, and translating complicated operational environments into clear, accessible digital products.
February - April 2020
Challenge: Public transport ticket machines are designed primarily for single adult users, yet field observations revealed that children actively want to participate in the purchasing process when accompanying their guardians.
Approach: Through parent interviews, we uncovered that collaborative ticket purchasing helps build children's confidence and skills to buy tickets independently in the future. Alongside conducting observations and processing research data, my primary role in our one-week design sprint was to build the interactive Figma prototype used to validate the concept through user testing.
Impact: Created an engaging, low-friction ticket-buying experience that builds children's confidence and independence while giving adults secure and clear oversight via a family account feature.Â
2018
Challenge: Providing heavy forestry machinery operators with fast, reliable access to complex maintenance and operational instructions without disrupting demanding field work.
Approach: Conducted user research and gathered feedback from professional operators to map out user needs. We discovered that operators disliked scrolling in dirty working conditions due to screen smudges, which shaped our structural choices. I structured content into clear core categories (Safety, Operation, and Maintenance), placed risk factors at the start of chapters for safety prioritization, and designed wireframes using Adobe XD that integrated animated video instructions for practical learners.
Impact: Delivered an intuitive, digital owner's manual that standardizes training, accelerates orientation, reduces human error, and minimizes machine downtime in the logging industry.